“No,” is our second favorite answer. Naturally everyone wants to hear a client say “yes.” But some people fear the word, “no.” Even the thought makes them uncomfortable. The fear of rejection, denial and being unwanted floats to the surface.
We personally love it. The old sales maxim of “every “no” gets us closer to a “yes” translates to brand design and strategy. Every time we hear “no” our hears fill with joy and know we are getting closer to finding the right answer.
Now our least favorite answer you ask? “Hmmmm… idk?”