Behind your back

A while ago, when I first entered the world of design and branding, I heard the truism,  “A brand is something people say about your company when you are not in the room”.

That idea really stuck with me and I think about it often. If a company won’t invest in themselves, their visual identify and the way they communicate with their customers, who will?

And what does that say about them? What are your colleagues, customers and employees saying about your brand when you leave the room?