Ascentis

  • Visual Identity
  • Promotional Collateral
  • Digital Content
  • Illustration

Even though they are a national player in the fast-growing Software as a Service (SaaS) Human Capital Management industry, Ascentis wanted to show their local audience that they are proud of their Minnesota heritage. Through custom illustrations depicting Minnesota scenery, Adaptive created the “MN Rooted” campaign that featured evocative illustrations on promotional items, collateral, and in print advertising.

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