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UMH Properties, founded in 1968, is a Fortune 500 company known for building high-quality, affordable communities throughout the Northeast.


To maintain the company’s unprecedented growth, management knew they would have to overcome common misconceptions about the strength and comfort of manufactured homes and communities.

Adaptive Solution

We helped UMH adjust their brand strategy through targeted social media advertising and on-point creative execution that gave their message a more welcoming environment. By developing a branded “Smooth Moves” value-added content offered through social media and fulfilled on a specially created landing page we empowered readers during one of life’s most stressful times.