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Deep Blue Seafood

Deep Blue Seafood was launched in 2016 as the area’s only individually-sourced fresh fish market and seafood house featuring long-time favorites as well as seasonal and limited-availability varieties.


Challenge: While the owners had decades of experience as fish mongers and cooks they had no experience operating a retail market and restaurant, so Adaptive’s role was to help them create and nurture a brand from the ground up.

Solution: We proposed—and the owners agreed on—a visual and messaging presence that communicated a sense of whimsy without losing track of the overarching brand promise: freshness. From the playful logo and graphic support elements to the witty copy direction to the aggressive social media posture, we built and supported a brand that continues to reel in boatloads of new customers.