Shirt Is Sweet

Short Is Sweet

A recent study found the average human attention span has fallen from 12 seconds in year 2000 to eight seconds today. 

That’s about all the time you’ll have to communicate what your product is or does, and what makes it better. Turn complicated ideas into simple concepts and you’ll make your brand easier to remember and harder to forget. 

We try and drink our own Kool-Aid. 8.62 seconds. Not bad.



Advertising writers used to create ad copy that popped. At times it was even fun to read. Then about 15 years ago, the role of writers was reoriented from “copy” to “content”. What changed? SEO (Search Engine Optimization) took control of the writers’ realm. The primary objective became integrating the right key words into website content so Google would rank a site higher, allowing it to be seen sooner, than its competition.

Continue reading

Personal Branding Bullshit

Is all personal branding just bullshit? Perhaps with the ever-growing presence of social media and the ability we have to post photos, articles and opinions, we sometimes hear the need to build a “personal brand”.

Continue reading


“No,” is our second favorite answer. Naturally everyone wants to hear a client say “yes.” But some people fear the word, “no.” Even the thought makes them uncomfortable.

Continue reading
Behind Your Back

Behind your back

A while ago, when I first entered the world of design and branding, I heard the truism,  “A brand is something people say about your company when you are not in the room”.

Continue reading