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Personal Branding Bullshit

Is all personal branding just bullshit? Perhaps with the ever-growing presence of social media and the ability we have to post photos, articles and opinions, we sometimes hear the need to build a “personal brand”.

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No!

No!

“No,” is our second favorite answer. Naturally everyone wants to hear a client say “yes.” But some people fear the word, “no.” Even the thought makes them uncomfortable.

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Behind Your Back

Behind your back

A while ago, when I first entered the world of design and branding, I heard the truism,  “A brand is something people say about your company when you are not in the room”.

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