Shirt Is Sweet

Short Is Sweet

A recent study found the average human attention span has fallen from 12 seconds in year 2000 to eight seconds today. 

That’s about all the time you’ll have to communicate what your product is or does, and what makes it better. Turn complicated ideas into simple concepts and you’ll make your brand easier to remember and harder to forget. 

We try and drink our own Kool-Aid. 8.62 seconds. Not bad.