Personal Branding Bullshit

Is all personal branding just bullshit? Perhaps with the ever-growing presence of social media and the ability we have to post photos, articles and opinions, we sometimes hear the need to build a “personal brand”.

When I hear the phrase “personal branding” I can’t stop rolling my eyes. As if YOU are a company, who needs to make sure each post coming from you is portrayed on-brand & on-message; that you post frequently enough, and that you make sure the tone is PC and non-offensive. Break free, have fun and do whatever the f*ck you want. Leave the PR, SEO and self-policing to companies. By the way, if you know of companies interested in any of those services…